We’ve developed this online course for creative entrepreneurs – from freelance creative professionals to small independent creative businesses – who struggle with an overabundance of ideas, messages, and content (visual or verbal) on their site, their blog, their materials and even in their conversations – not to mention, analysis paralysis of what to do with them. We help you chunk down your ideas, recognize the ones with the most potential, and the ones that are just distractions in disguise. You’ll be surprised at how quickly you can go from content chaos to a concise (yet still creative) message.

This Braid ECourse will be divided into four simple lessons, and will include video with Kathleen and Tara, exercises, downloadable PDFs and a forum for discussion.

The four content-shaping lessons in this ECourse:
- Lesson 1. Tame Your Ideas: revealing the ideas that spark and shape your content
- Lesson 2. Reign It In: wrangling and sorting your content (words, messages, images)
- Lesson 3. Make It Real: replacing generic words with more specific and meaningful ones
- Lesson 4. Close The Deal: using content to make your services concrete and buyable

All four lessons will be available at once during the In Session dates. You will have a ten days (and two weekends) to complete them at your own pace. 

Shape Up Your Content is a great way to take control of the content you have now, and feel more focused and confident about your ongoing content-creation. It’s the kickoff to future topics like Personal Branding, Dream Customer Catching and Owning Your Inner Expert.

If you have other topics you’d like Kathleen and Tara to tackle as a future Braid ECourse, let us know on Facebook.