Hello! Tara, here of Braid. Our Braid ECourse, Dream Customer Catching helps creative entrepreneurs and small indie businesses figure out how to work with / sell to the people they like, the people that pay, and the people they can actually have the most impact for. But we're also going to be sharing insights into the deeper outcome of this "finding your people" approach. It's the "Embrace Your Expertise" part of dream customer catching. Because every time you work with your specific dream customer, you're actually building upon your own expertise – rather than reinventing the wheel every time with your creative services or product.

This Braid ECourse is also going to give you a candid peek into some methods that Kathleen and I use to "Attract What We Track." From financial to personal to professional – we're going to share how we set quarterly goals, how we "magnetize" those goals to get what we need – and how we keep what we want in the forefront of our thoughts, words and daily actions.

If you've already taken our first two Braid ECourses, Shape Up Your Content and Personal Branding, then this third course offering, Dream Customer Catching, really rounds out our whole-picture brand and business vision guidance for creative entrepreneurs.

But if Dream Customer Catching is your first Braid ECourse that's cool, too! As usual we give a lot of "why" behind our approaches and techniques for creative professionals right up front, and then get out the chalkboard, the videos, the worksheets and start showing you the "how," with exercises and examples that you can apply to your own creative business.

We'll be offering our first Braid ECourse again, Shape Up Your Content in Winter 2013. If there are other topics you'd like us to consider let us know on Facebook!